The new era of mobile advertising is upon us. The colossal impact that cellphones have on our daily lives and society in general is undeniable, so the recent push by companies to develop cellular advertising campaigns is no surprise.
The New Era of Mobile Advertising
More and more companies are developing mobile advertising campaigns, and with a projected market worth $1 billion to $24 billion within 4 years, it is no wonder why.
The large gap in estimated profits is noticeable, and I would like to think that it represents the power of the consumer, more specifically the general public’s reception of and/or reaction to cellular ad campaigns. Advertising on cellphones is both unique in its potential to be very effective (companies could advertise based on location) and far reaching (companies could contact consumers away from home).
However this could also compromise personal privacy. A survey of consumers show that 80-90% of consumers are readily willing to accept ads on the phones in exchange for free music or other downloads. I hate getting text-ad messages, and I don’t really like the idea of advertisements automatically downloading on my phone, but I have a feeling that…
A) the mobile advertising campaigns are going to be unavoidable (and more importantly)
B) free music is free music.
