RIM is doomed to fail regardless of the new BlackBerry Torch 9800 and the hopeful BlackPad. The newest electronic gadgets from BlackBerry will not be enough to keep the RIM ship afloat. The competition from the iPhone and the new Droids will spell failure for RIM.
Too Little—Too Late for RIM
Picture the BlackBerry Torch, the iPhone4 and the newest Droid side by side. Which one would you buy? It isn’t the hardware that is the problem. It’s the old feeling of the software on the BlackBerry. The iPhone and the Droid have super easy to access apps. The BlackBerry Torch is cumbersome. It feels like last year’s technology even though it has the new touch screen. It is awkward to get to the browser. Face it, BlackBerry OS 6 just isn’t as user friendly.
Competition with the iPhone4 and the new Droids will crush BlackBerry. Sure, some corporations will still buy the BlackBerry for their companies, but Apple and Android are growing in those markets too. There is really only room for 2 or 3 Smartphone players in the market. This will put RIM down towards the bottom of the heap. This is also where the lowest margins on sales will be, and not where RIM wants to be. This will surely be disastrous for RIM.
Would Microsoft buy BlackBerry? BlackBerry has proven it can manufacture good hardware, and the Windows Mobile 7 isn’t all that bad. This may be a good fit. But then again, can it compete with the iPhone or the Droid? Whatcha think?
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