Hasbro and Glu Mobile are launching a Transformer game for your cell phone. You can battle evil by playing as the main character, Optimus Prime. In addition, fans can customize their wallpapers, screensavers and voicetones on their cell phones with sounds and images from the summer blockbuster movie.
Transformers for your cell phone
Who is the target market? I am thinking it must be middle school kids cell phone users, although there are some hard core gamers out there who may be Transformer fans. The game and content is now launching through North and South America, Europe and Asia, and will ultimately be available through more than 150 carriers and distribution partners in 65 countries. It is a brilliant marketing plan from Hasbro to promote their new movie. I predict we will see more and more marketing aimed at cell phone users in the future.
Are you going to rush out and buy the app?
