Versace has announced that it will design and release a designer cell phone this spring. Donatella Versace created this new mobile phone with French manufacterurs ModeLabs Group SA. It will reportedly retail for more than Christian Dior’s 2008 cell phone, which costs €3,500, or about $5,000.
New Designer Cell Phone by Versace
“Before, brands couldn’t imagine that a luxury telephone was possible,” said ModeLabs Chief Executive Stéphane Bohbot. “Now, limited distribution and customized design have created a new interest for brands in telephones.”
Is this just another way for the spoiled rich to spend money? For those people to whom “labels” are everything, this is probably the best news possible. For me? Let’s just say I think the money spent obscenely on such things would be better going to charity.
